Management
Peter Persson
CEO
Management team, founder and shareholder
Active since 2014
Peter has studied at IHM Business School and is a co-founder of Socialmedialab Nordic AB. He has experience from board work in both listed and unlisted companies.
Other current assignments: Board member of Skandnet Group AB, Skandnet Media AB, Skandnet Kapital AB, Telelo AB, La Lumière Invest AB, Kenzan Travel AB and Kenzan Travel Group AB.
Nedim Efendic
CFO
Management team
Active since 2025
Nedim holds a Master of Science in Business and Economics from the Stockholm School of Economics and has more than 20 years of experience in accounting and finance. He has previously worked for, among others, MTI Investment AB, Raiffeisen Investment, KPMG and UBS.
Other current assignments: Board member of Observatory Partners AB.
Victor Thorsell
CTO
Management team, founder and shareholder
Active since 2014
Victor holds a Bachelor’s degree in Information Technology from Halmstad University and has more than 18 years of experience in innovation and product development projects. He has extensive expertise in designing system architecture at scale, with a focus on key attributes such as security, user experience, and functionality.